Negotiation of local and global identities in “Nggalek.co”

Globalization itself is redefined as one of society‟s self-description insofar as, according to Luhmann‟s concept, society is conceived as a cognitive system that can only handle information (about the world, about itself ) only through its own specific operation or communication, so that globalization affects society solely when the later communicates about the former. This paper is aimed at understanding how the local and global identities are negotiated in a local portal of “nggalek.co”. The Trenggalek-based portal “nggalek.co” was founded this year, and is intended as the means for communicating the localities to their own community and of course the world. For that reason, this paper will discuss about the way the portal represents the negotiation between local and global cultural aspects. This is important to study because the communication about globalization convey an account of society‟s current state, such as the description of local people within the society that in the larger impact contributes to the building of “self-knowledge”. The global value then coincides with the content of the particular self-description that globalization is, whereas the local value corresponds to the content of all other self-descriptions. There is interesting notion applied here, that the global and local are not spatial structures (levels, scales, places, distances, etc.), but different representations of space competing against each other in a process to determine within society the reality